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 For the past several days I've been working with Amazon ads to promote the novella I have self-published, “Love Is Thicker Than Forget.” The title is taken from a famous e. e. cummings poem and directly connects to the storyline. I have posted the cover on a previous blog. Amazon ads, if a person knows what they're doing, can have a major impact on sales figures, but because I just started the ads I haven't seen that yet. The key to it all is to be patient, from what I've researched, and adjust the ads after sixty or ninety days, and not to adjust more than that, because Amazon's algorithms will not be able to adjust, and not to spend too much per day, because you might end up wasting money. There is a way to put in keywords, or a person can allow Amazon to do that based on the description of the book, which is what I've done. The novel I have on Amazon that was published by an independent publisher doesn't allow me as much flexibility with ads as KDP does. I'll see what happens when the Kindle edition is released on June 19th. When the paperback edition will be released, I don't know, but from what I've researched it is important to have a long pre-order time. I've seen on Amazon that novels scheduled for release in 2024 do well. And there is a podcast on Smashwords about how valuable preorders are.

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